Editorial standards

Editorial and source policy

Signals are not stories

Automated trend observations remain unverified until research supports a useful answer to the underlying search intent.

Evidence requirements

We prefer primary or official evidence. For ordinary news topics, publication requires primary evidence or corroboration from at least two independent reputable publishers. Higher-stakes health, financial, and legal topics require qualifying primary evidence.

Attribution and uncertainty

Evidence receipts identify what an outlet reported. Coinciding coverage is not presented as proof that the coverage caused search interest. Unsupported causal explanations are not published.

Corrections

Failed validation can move a brief out of public discovery. Send the brief URL and disputed claim to editor@whyitsrising.com.